Sea to Summit
CASE STUDY: Social Media & Content Strategy
As part of Sea to Summit’s social lead, I led monthly social media and content strategy designed to drive brand engagement, deepen community connection, and support priority product launches across channels. This included campaign planning, creator partnerships, content production, asset management, and community-facing storytelling — all integrated into a cohesive, month-long content plan.
For October, I developed a complete content ecosystem anchored in the Beyond the Trail brand campaign, leveraging user-generated content, athlete storytelling, and product education to strengthen our “Own Your Journey” narrative across Instagram and YouTube.
Goals
Increase brand awareness and engagement across Instagram
Support seasonal product launches (Frontier cooksets, Hamelin Women’s sleeping bag, Ether Light XR Pro, Spark Sleeping Bag, etc.)
Highlight key brand stories through UGC, athlete content, and ambassador partnerships
Drive traffic to product pages + YouTube through strategic link-in-bio calls to action
Maintain consistent visual and narrative identity across global markets
Results
• 20%+ Engagement Lift- Stronger storytelling + creator integration drove a 20%+ increase in engagement.
• Higher Product Traffic- Content-to-CTA alignment boosted product page clicks.
• Creator Reach Expansion- Strategic partnerships led to organic reposts and wider reach.
• 10–22% More Video Views- IG + YouTube integration delivered double-digit view increases.
• Faster, Cleaner Execution- Clear publishing guidelines made content delivery more efficient.
• Unified Brand Story- Consistent monthly planning strengthened brand cohesion.
