B2B and B2C Show & Event Management
Consumer Show Management: Trail Days | Sea to Summit
Objective
Increase consumer engagement, elevate brand presence, and support product education for the new Sleep System and cookware lines.
My Role
Managed booth layout, design coordination, and vendor communication
Oversaw pre-show logistics: freight, build schedule, staff coordination
Created talking-point briefs + product messaging for sales team
Scheduled and hosted media walk-throughs with category journalists
Produced show-day social content for brand channels
Captured retailer insights and collected follow-up opportunities
Measured Impact
4,ooo+ consumer interactions across 3-day event
22% increase in sales YoY
15+ media contacts added to active PR pipeline
4 new brand partnerships initiated post-show
Improved booth flow resulted in 30% higher dwell time
I specialize in designing and executing immersive brand experiences that build connection, drive visibility, and strengthen market positioning. From large-scale trade shows to intimate PR events, I manage every step—from strategy and logistics to creative execution and media engagement. My approach ensures each touchpoint not only looks exceptional but delivers measurable business impact.
Across Sea to Summit, Stonewall Kitchen, and Bona Furtuna, I’ve led event programs that bring products to life, foster meaningful retailer and media relationships, and generate high-value content for ongoing brand storytelling.
Trade Show Management: Fancy Food Show | Bona Furtuna
Objective
Showcase the premium line of olive oils and pasta to specialty buyers while elevating the brand’s Sicilian-origin story.
My Role
Coordinated booth design aligning with brand’s luxury aesthetic
Directed sampling setup (tasting flow, hygiene, presentation)
Managed pre-show buyer outreach + appointment booking
Coordinated with culinary partners for fresh pasta demos
Captured professional photography and short-form content
Compiled post-show follow-up list + scoring for sales team
Measured Impact
275+ qualified buyer interactions
40% increase in wholesale catalog requests
5 new national specialty accounts moved into contract stage
18% growth in DTC traffic during show window (from social + email)
100+ content assets (photos + video clips) repurposed for brand use
Holiday Media Tasting & Product Launch Event| Stonewall Kitchen
Objective
To strengthen relationships with food editors, lifestyle writers, and culinary creators while generating seasonal press coverage and fresh content around Stonewall Kitchen’s holiday sauces, baking mixes, and gift collections.
My Role
Concepted and executed a holiday-themed tasting event for top-tier media + select culinary creators
Secured venue, coordinated catering, and curated seasonal recipe sampling using Stonewall Kitchen products
Developed media kits, product information sheets, gift bundles, and take-home press boxes
Managed RSVPs, hosted the event, and led guided tasting moments for press and creators
Oversaw live content capture across outlets (short-form videos, TikTok clips, recipe stills)
Coordinated post-event follow-up, product seeding, and story pitching
Measured Impact
12 media attendees including editors from food + lifestyle publications
15 creators who captured and posted real-time content
1.1M+ social impressions generated from creator coverage in the first 10 days
17 press placements published over the following month (holiday gift guides, recipe roundups, and product mentions)
PR-driven content produced a 8% uplift in organic search traffic during holiday month
29 high-quality content assets repurposed for brand email, web, and organic social
Event drove notable lift in holiday gift set sales, attributed to press + creator content exposure
