Influencer Management

Below are selected case studies featuring Sea to Summit, Stonewall Kitchen, and Bona Furtuna.

Sea to Summit

Role & Scope

  • Built a multi-tier influencer program (micro, mid-tier, and YouTube creators) aligned with product storytelling across sleep systems, cookware, and adventure gear.

  • Developed long-term partnerships to shift from pure product seeding to repeatable, narrative-driven content.

  • Negotiated paid partnerships, managed creative approvals, tracked performance, and repurposed assets across social channels.

  • Added PR-forward elements through expedition partnerships and product placement with high-authority outdoor channels.

Results

  • +38% increase in creator-driven content volume YoY

  • 12M+ estimated impressions across YouTube + Instagram creators

  • 25% increase in engagement rate on campaign content due to improved creator-brand alignment

  • $210K EMV generated from seeded product campaigns

  • 5 hero creators delivering evergreen content used in brand ads

  • Average CPC on YouTube integrations 40% lower than paid media benchmarks

Stonewall Kitchen

Role & Scope

  • Managed relationships with food creators across Instagram, and Pinterest to promote key seasonal products (holiday sauces, baking mixes, jams).

  • Shifted affiliate model from discount-heavy to value-driven campaigns showcasing usage occasions.

  • Developed a storytelling framework focusing on “gifting moments,” “weekend entertaining,” and “15-minute recipes.”

  • Consolidated creator reporting across UTMs, affiliate platforms, and social analytics dashboards.

Results

  • 15M+ views across holiday season content

  • 34% increase in recipe-based content saves

  • 4.5% average affiliate conversion rate, outperforming industry benchmark (2–3%)

  • Top creators driving 28% of total seasonal e-commerce revenue during promotions

  • 5X ROAS on paid creator partnerships repurposed into ads

  • +62% lift in Pinterest impressions during campaign windows

Bona Furtuna

Role & Scope

  • Oversaw influencer + brand partnership strategy for premium Sicilian olive oil and pasta line.

  • Identified luxury lifestyle, wellness, and culinary creators aligned with elevated Mediterranean aesthetics.

  • Developed creator guidelines to highlight craftsmanship and origin story (farm-to-bottle narrative).

  • Launched a UGC-driven content library for ads and DTC website use.

Results

  • 8M+ impressions across luxury culinary + lifestyle creators

  • 22% increase in add-to-cart rate on pages using creator-focused imagery

  • $95K EMV from organic content generated during the quarter

  • Influencer-led email feature producing a 6.2% CTR, highest in the quarter

  • Top 10 creators drove 40% of influencer-attributed revenue

  • Average engagement rate 2.8× category benchmark for premium food